E-Commerce might not be the answer!
by: Adam J. Stoehr, B.B.A.

If you haven't taken the leap to the internet yet, chances are your small business is missing a strategic marketing opportunity.

How many times do you go to the mall to window shop? If you are anything like the majority of North Americans you go the malls without having any intentions of making a purchase. People want to know what is available and how much things cost. The same thing goes for online shopping. People window-surf to their favorite sites to see what is available and how much things cost.

Small businesses are taking note. According to a new survey by the Gallup Organization more small businesses are establishing web sites primarily to advertise and promote their companies rather than to conduct e-commerce.

Most small businesses can benefit from establishing presence on the web to promote their products and services. Some of the obvious advantages are increased company awareness, increased geographical reach, increased hours of operation, and an expanded market. The bottom line is that it is a cost effective way of getting your message out.

In this new wireless age it is becoming an expectation for all businesses to have some presence on the internet. The web has become a very important tool in the future of small business. Those organizations that ignore this valuable tool are missing a strategic marketing opportunity.

That being said Small Business owners don't have to break to bank to establish web presence. Small business owners with a web site say that getting online was simple and relatively inexpensive. The majority have said that their sites have paid for themselves in increased business.

It seems to me that Small Business owners have no choice but to go online. Customer expectations as well as increased business are the only reasons you need to get your business online. Start small with a basic advertising awareness site, if that works for you e-commerce might be the next step. My recommendation is to Blitz to the net one step at a time.

PageBlitz.com can help blitz you to the net. For more information on how to get to the internet please contact Adam Stoehr at adam@pageblitz.com